20 Things I Do When Holding Your Home Open

1. Radius-mailing invitation to neighbors for 1st open house 2. Flyer delivery or email announcement to selected agents most likely to be working with buyers for your home (for 1st open house) 3. Alert agents, my client list and sphere of influence 4. Place ad [...]

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What You Can and Can’t Control

What You Can’t Control The past: what you paid for your home at purchase The size, location and general amenities of your home General economic circumstances Local market conditions What You Can Control Timing as to when to put the property on the market Preparing [...]

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Marketing Plan Timeline

“The key to selling your house for top dollar—even in a dismal market—is simple: Implement a broad-based advertising campaign to generate spirited buyer competition for your property.” - House Selling for Dummies Components of the Comprehensive Marketing Plan Determine buyer profile for property Price and [...]

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Listing Presentation Agenda

The Listing Presentation Agenda: Your priorities, preferences, requirements & timeline for selling your home: how I can be of most help and service to you. My qualifications and resources to achieve your goals. The likely buyer profile how to position your home accordingly Our marketing [...]

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Internet Marketing Plan

80% of home buyers in the United States now begin their search on the Internet. 25% buy a home they first see on the Internet. All listings feature photography by a professional real estate photographer. The slideshow allows buyers to walk through the home from [...]

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The Dangers of Over-Pricing

“One crucial aspect of selling a house is correctly establishing its initial asking price. If a seller prices a house near its fair market value, the house usually sells quickly for top dollar. If, on the other hand, a seller grossly overprices a property, it [...]

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