20 Things I Do When Holding Your Home Open

1. Radius-mailing invitation to neighbors for 1st open house
2. Flyer delivery or email announcement to selected agents most likely to be working with buyers for your home (for 1st open house)
3. Alert agents, my client list and sphere of influence
4. Place ad in the Chronicle’s open house listing section
5. Post date and time to MLS
6. Update the dedicated property-showcase website I created for your home
7. Post date, time, description, photos and link to website to Craigslist.com
8. Order color property statements and brochures
9. Order financing-options outlines from mortgage broker
10. Pull updates on competitive listings and comparable sold homes
11. Make copies of comprehensive property-disclosure package
12. Create package of informational materials for home buyers
13. Purchase light snacks, beverages, fresh flowers, as appropriate
14. Post directional A-frames around neighborhood to direct traffic to the house; leave driveway open for visitor parking
15. Turn on lights, open drapes, turn on music, ensure valuables are out of view and the home is ready to been shown in its best possible light
16. Greet every visitor at the door, get their names, qualify them, and provide information on the home and neighborhood
17. Circulate to maintain security and answer questions
18. Ensure house is securely locked upon leaving
19. Follow-up calls to buyers, and agents of buyers, who expressed interest
20. Call you with an update regarding market response

The open house is typically the first time a prospective buyer sees your home. It’s vital we market it comprehensively.