The open house is typically the first time a prospective buyer sees your home. It’s vital that your home is marketed comprehensively.
- Radius-mailing invitation to neighbors for 1st open house
- Flyer delivery or email announcement to selected agents most likely to be working with buyers for your home (for 1st open house)
- Alert other agents, the agent’s client list and sphere of influence
- Place ad in the Chronicle’s open house listing section
- Post date and time to MLS
- Update the dedicated property and showcase the website created for your home
- Post date, time, description, photos and link to property’s website to Craigslist.com
- Order color property statements and brochures
- Order financing-options outlines from mortgage broker
- Pull updates on competitive listings and comparable sold homes
- Make copies of comprehensive property-disclosure package
- Create package of informational materials for home buyers
- Purchase light snacks, beverages and fresh flowers, as appropriate
- Post directional A-frames around neighborhood to direct traffic to the house; leave driveway open for visitor parking
- Turn on lights, open drapes, turn on music, ensure valuables are out of view and the home is ready to been shown in its best possible light
- Greet all visitors at the door, get their names, qualify them and provide information on the home and neighborhood
- Circulate to maintain security and answer questions
- Ensure house is securely locked upon leaving
- Follow-up calls to buyers, and agents of buyers, who expressed interest
- Call you with an update regarding market response